Kenyan content creator and influencer Ciggie Johnson has sparked online conversations after advising Gen Z and millennials, especially young women, against measuring success by owning an iPhone.
Speaking during a recent discussion shared online, Ciggie Johnson said many young people are under pressure to maintain a lifestyle they cannot comfortably afford just to fit into social circles or impress others on social media.
“Owning an iPhone is not a sign of success. It does not mean you have made it in life,” he said.
The influencer added that many wealthy people focus more on investments and financial stability than expensive gadgets.
“Most rich people do not even use iPhones. The iPhone is overrated,” he added.
His remarks quickly attracted reactions online, with some agreeing that social media has created unhealthy pressure among young people to appear successful through material possessions.
Social media pressure among Gen Z
In recent years, smartphones — particularly iPhones — have increasingly become status symbols among young people across the world.
On platforms such as TikTok and Instagram, lifestyle trends often highlight luxury gadgets, designer fashion, and expensive experiences.
Financial experts have previously warned that some young adults fall into debt or financial strain while trying to maintain appearances online.
I phone // TikTok
According to a 2024 report by global consulting firm Deloitte, many Gen Z consumers admit social media influences their spending habits, especially on technology and fashion products.
In Kenya, discussions around “soft life” culture and online image have become common among young internet users, with debates often emerging over whether people are overspending to keep up appearances.
Samsung users join the conversation
Some online users responded humorously, defending alternative smartphone brands while mocking the pressure associated with owning iPhones.
“I prefer Samsung,” one user commented.
Another wrote:
“Smiling with my Samsung in the blanket.”
The comments quickly gained traction, especially among users who said they preferred functionality and affordability over trends linked to social status.
Ciggie Johnson // Instagram
Others supported Ciggie Johnson’s message, arguing that many people are influenced by appearances on social media platforms such as TikTok and Instagram.
One reaction that drew attention online read:
“Those creatures fall for what entices their eyes.”
The statement appeared to criticise the growing obsession with luxury items and online validation.
Still, many agreed with the broader message behind his statement — that success should not be defined by material possessions alone..
