A new initiative to market President William Ruto’s development record has been launched in Eldoret, focusing on achievements across key sectors.
The campaign is being spearheaded by a group of women, led by Uasin Gishu nominated MCA Carolyne Cherono, popularly known as Nono.
It will involve extensive public sensitisation through roadshows and forums aimed at highlighting major projects undertaken by the government over the past three years.
Cherono said her nomination to the Uasin Gishu county assembly was to represent gender interests, and she feels obligated to promote UDA policies and achievements anchored in the party’s manifesto, popularly known as ‘The Plan.’
She added that President Ruto won the election after convincing Kenyans about his agenda, which was clearly outlined in the manifesto.
‘The Plan’, also known as the Bottom-Up Economic Transformation Agenda, focuses on transforming the economy through infrastructure development, poverty reduction, job creation and improved access to healthcare and education.
“The initiative we are launching in Eldoret is to go out and tell Kenyans that the President’s plan is working, and we can see the evidence in key sectors of our economy,” Cherono said.
She cited achievements including stable food production, affordable housing, infrastructure development, Nyota programme and the construction of markets and stadiums.
Cherono said her visit to Singapore exposed her to how affordable housing can transform lives, adding that similar progress is being realised under the Kenya Kwanza administration.
“Our objective is to reach out to wananchi, including hustlers and mama mboga and show them that it is now possible to own homes through the affordable housing programme using the resources they have,” she said.
She added that government projects have created employment opportunities, particularly for youth, many of whom have ventured into income-generating activities with support from programmes such as Nyota.
Cherono emphasised the need for public awareness, saying many Kenyans may not fully understand the available opportunities without proper sensitisation.
She also defended the Social Health Authority, saying it is working despite initial challenges that the government is addressing.
“We have testimonies of many Kenyans who have benefited from SHA, and that is what we want to share as we also recruit more people into the scheme,” she said.
On food production, the ward rep said the government had fulfilled its promise of providing subsidised fertiliser on time, boosting output.
“Through subsidised fertiliser, we now have more food, making it easier for Kenyans to put food on the table, as the President promised.”
Cherono claimed the purchasing power of Kenyans is stabilising, with many young people benefiting from employment opportunities created under various government programmes.
The initiative will culminate in a major street show in Eldoret, where success stories will be showcased alongside the recruitment of more residents into SHA and other government programmes.
