Victory Farms, a fish-producing company, is focusing on human capital and technology to enhance fish production and increase supply to the market.
The company has already hired and trained more than 1,000 people to undertake various activities aimed at improving fish production.
One of the company’s main goals is to increase fish production and help feed more than two billion people across the African continent.
Founders of the Victory Farms fish producing company led by Chief Executive Officer Joe Rehmann take a dance during the eleventh anniversary at Sindo township, Suba South constituency/Robert OmolloChief Executive Officer (CEO) Joe Rehmann said the company believes investing in key areas such as human resources and technology will make fish production sustainable.
Fish is one of the foods that provides protein and helps address malnutrition.
“Victory Farms is keen on increasing its fish supply to the market. We are investing heavily in human capital and technology to produce more fish,” Rehmann said.
Some employees of Victory Farms engage in boat racing games during the companys founders day in Sindo, Suba South constituency/Robert OmolloSpeaking during the company’s 11th Founders’ Day celebrations at Roo Beach in Suba South Constituency, Rehmann said the company continues to expand its production of tilapia.
Victory Farms has also established a fish feed manufacturing plant, which has boosted production through a reliable supply of feed.
Rehmann, together with the company’s Chief Development Officer, Caesar Asiyo, said the company is currently producing more than 1,400 tonnes of fish per month.
He said the company aims to increase production to at least 2,000 tonnes per month by the end of the year.
Victory Farms has been confirmed as the largest tilapia producer in East Africa.
The company has 85 branches across Kenya and plans to expand into Tanzania and Uganda.
According to Rehmann, the company has helped reduce imports of Chinese fish into the Kenyan market by 80 per cent.
“Investment in technology has enabled us to produce more fish as local consumption continues to increase. A continuous supply of fish to local markets will help reduce prices,” he said.
Asiyo expressed confidence that the company’s continued production benefits not only the local community but also consumers across Kenya.
The company has created employment opportunities for many people who would otherwise struggle to find jobs.
“Statistics indicate that the people employed here have five to seven dependants. The establishment of the fish company has had a direct impact on the community and the economy of Homa Bay and Kenya as a whole,” Asiyo said.
He added that the company is exploring ways of producing more affordable fish feed ingredients.
He said the initiative is part of efforts to reduce the high cost of fish in Kenyan markets.
During the celebrations, employees took part in sporting activities including boat racing, tug of war and dancing.
Community stakeholders led by Senior Chief Daniel Magadi said the establishment of the company has contributed to a reduction in insecurity.
Roo Beach Management Unit (BMU) Chairman Gideon Rang’wa also attended the event.
“Victory Farms has absorbed youths who would otherwise have engaged in criminal activities due to a lack of jobs. We support the company because of the transformation it has brought to people’s lives,” Magadi said.
