Highly sought after celebrities have set benchmark figures that you will have to dig deep into your pocket to get them to market for you.
The varying influencer fees also depend on the platform you need. High engagement rates are on Instagram and TikTok.
In an article published on ‘Wealth‘, a breakdown of charges shows how much celebrities charge for a single Instagram post, from the lowest to the highest charges respectively.
Influencer Marketing Hub suggests that an influencer with 1 million Instagram followers will make $10,000 (sh1.295m) per post. If you are an influencer with more than 1 million followers, you can charge anywhere from $10,000 to $100,000 per post or campaign.
Similarly, an assessment of the charges done on Impact.com has also broken it down further, ranking celebrities in tier form.
It advises that payment is not one-size-fits-all. It depends on numerous factors, including audience size, quality of media, expected engagement level, and platform used.
Here is how they are categorized:
Mega-influencers or celebrities (1m+ followers): Famous beyond social media, i.e., movies, TV, music, or sports stars.
Macro-influencers (250k–1m followers): Subject matter experts that became popular by sharing their passion for a topic on social media.
Mid-tier influencers (75k-250k): Their reach extends to an audience size that’s middle-of-the-road compared to the other influencer tiers.
Micro-influencers (15k-75k followers): They capture a highly engaged audience with their relatability and authenticity. Micro-influencers are the most popular tier, connecting with 46 percent of audiences.
Nano-influencers (<15k followers): The most cost-effective tier that connects with 33 percent of audiences due to their genuine passion for niche subjects.
Justin Bieber
US singer Bieber has a total of 294 million followers on his Instagram account and although it has been 3 years since he released songs, the ‘Peaches’ hit maker charges up to $1.7 million (sh220m) per post.
Khloe Kardashian
Tv reality star and entrepreneur Khloe Kardashian has a total of 303 million followers where she charges $1.87 million (sh233m) per post.
Beyonce
The newest country music singer who recently won album of the year and best country song has a total of 312 million followers where she charges $1.89 million per post
Kim Kardashian
Reality tv star, businesswoman Kim Kardashian has a total of 357 million followers where she gets paid $2.17 million per post.
Ariana Grande
‘Wicked’ actress Ariana Grande has a total of 376 million followers where she charges a total of $2.26 million per post.
Dwayne Johnson
US actor, pro wrestler has 394 million followers where he charges $2.32 million per post.
Kyle Jenner
Reality tv start, model, influencer has over 421 million followers where she charges $2.38million per post.
Selena Gomez
US singer, actress is among the top three most followed celebrities. The ‘Calm down’ hit maker has a following of over 421 million where she charges $2.55 million per post
Lionel Messi
Messi is among the two most followed people globally, with a total of 505 million followers where he charges $2.59million per post.
Cristiano Ronaldo
The footballer is the most followed person on the planet, commanding a total of 1 billion followers across all social media platform with his Instagram page having a whooping 651million followers where he charges $3.23million per post.
by kelvin njenga
