Content creators play a significant role in the entertainment industry, engaging with their diverse audiences in various ways.
However, many Kenyan creators face constant backlash, with people judging their day-to-day life choices while forgetting that they are human too.
In a recent video uploaded on Vox Pod, where they roam the streets of Nairobi asking civilians different questions, they took the opportunity to ask various content creators about the biggest misconceptions surrounding influencers.
Ready to clear the air, here are some of the most common misconceptions they addressed:
1. Riches
This is one of the biggest misconceptions content creators face. Many people judge them based on their lifestyles, assuming they should be living lavishly—far from taking public transport or eating at local restaurants.
“The reality is that some creators are more privileged than others, meaning they also get paid more. So, seeing a creator living a normal life should not be surprising at all,” said content creator Joyce.
2. Prostitution
This is a misconception that female creators encounter frequently. When a female influencer showcases a luxurious lifestyle, people often assume she is being financially supported by male sponsors in exchange for sexual favors.
“Especially for female influencers, we get this a lot. People assume ‘eti tunauza’ (that we sell ourselves),” said Cera Imani.
3. Perfection
Netizens do not hold back when influencers make mistakes. As public figures, content creators are constantly scrutinized, and in some cases, unfairly judged.
“Some mistakes are just human. I sometimes look at a situation and think, if I were in their shoes, I would probably do the same thing they are being criticized for,” one creator shared.
4. Laziness
Many people assume content creators are lazy and only seek an easy life. This misconception arises when viewers casually scroll through videos, thinking content creation is effortless.
However, most people do not realize the amount of work it takes to keep an audience engaged, maintain high-quality production, and constantly innovate with angles, lighting, and editing.
Content creation is more than just posting videos—it’s a full-time job requiring dedication, creativity, and persistence.
by KELVIN NJENGA
