Kenya’s beauty and hair industry saw a dynamic shift this year, with several trends taking centre stage among women across the country. From hairstyles to skincare and nail art, the Kenyan public embraced creativity and self-expression in 2025.
Natural Twists Lose Popularity
Natural twists, once a widely embraced style for Kenyan women, have seen a noticeable decline in popularity in 2025. These twists, often chosen for their simplicity and low-maintenance appeal, are being replaced by more intricate and eye-catching hairstyles.
Hair stylists in Nairobi and Mombasa report that women are seeking styles that allow versatility and creativity, while still offering hair protection. The shift indicates a move towards hairstyles that not only look modern but also help in maintaining hair health through protective styling.
Retro and Statement Styles Make a Comeback
Retro and statement hairstyles became a major trend this year. This includes voluminous curls, finger waves, and bold, attention-grabbing styles that draw inspiration from past decades. Urban salons across Kenya reported increased demand for these looks, especially for events and photo shoots.
These styles offer individuals a chance to express personality and fashion sense while merging classic elegance with contemporary trends. Social media platforms like Instagram and TikTok have amplified these trends, making them accessible to young and adult women alike.
Braids and Protective Styles Remain Popular
Protective hairstyles such as micro locs, sister locs, and traditional braids continue to dominate. These styles are favored for their ability to shield hair from damage while requiring minimal daily maintenance.
Protective braids also allow women to experiment with various lengths, colors, and designs. Many stylists note that protective styles are not only fashionable but also crucial for women seeking hair growth and health, especially in climates like Kenya where sun and dust can affect hair condition.
Makeup Trends Focus on Individuality
Makeup in Kenya this year has shifted towards self-expression. Bold lip colors, hydrated glossy lips, well-defined eyebrows, and carefully applied eyeliner became essential in daily routines. Women are experimenting with colors and techniques to reflect personality rather than only following celebrity looks.
Online tutorials and beauty influencers play a key role in spreading these trends, making it easier for women to try new looks from home. Makeup is no longer just about beauty; it has become a tool for confidence and creativity.
Hair Accessories Make a Statement
Hair accessories, such as decorative clips, pins, and bows, have become staples in styling routines. Accessories allow women to personalize any hairstyle, whether it’s a simple braid, bun, or retro-inspired look.
Retailers report a spike in sales of stylish hair pins and colorful clips, indicating a growing preference for small but impactful adornments. Accessories also help in protecting hair ends and adding flair without the need for elaborate styling, making them practical and fashionable.
Lip and Eye Care Capture Attention
Lip care trends in Kenya have evolved beyond simple lipstick use. The use of lip glosses, balms, and hydrating products has become widespread, focusing on healthy, shiny lips.
Women prioritize lip hydration, often incorporating natural oils and glosses to maintain softness. This trend aligns with the broader movement of combining beauty with wellness, ensuring lips are both attractive and well
-maintained.
Nail Art and Trends Flourish
Nail care also saw significant growth, with a variety of styles becoming popular, from acrylics to intricate designs. Women increasingly treated nails as a canvas for self-expression, following social media trends and influencer recommendations.
Nail art and manicures were highly visible in 2025, with Kenyan women experimenting with designs ranging from bold acrylics and gel styles to elegant French tips and intricate art. Pinterest boards and trend collections showcased a variety of creative looks for nails this year.
Knotless Braids Gain Popularity
Knotless braids have become a preferred style due to their smooth finish and reduced tension on the scalp. Unlike traditional box braids, knotless braids start with the natural hair and gradually feed in extensions, making them lighter and less likely to cause breakage.
Women in Kenya appreciate these braids for their neat appearance, comfort, and versatility. Knotless braids can be styled in buns, ponytails, or left loose, and they accommodate accessories like beads and clips for personalization. They are particularly popular among working women and students who want long-lasting, stylish protection for their hair.
Skin Care Routines Take Precedence
Alongside hair and makeup, skin care has become central to beauty routines in Kenya. Women are focusing on consistent cleansing, exfoliation, moisturization, and sun protection. Natural and locally sourced products, such as shea butter, aloe vera, and botanical oils, are widely used for maintaining healthy skin.
Skin care routines are now part of daily rituals rather than occasional indulgences, emphasizing long-term health and radiance. Many beauty influencers promote routines that combine Western techniques with traditional Kenyan ingredients for maximum benefit.
Scalp and Hair Health Routines Grow
Maintaining scalp health has gained importance alongside styling trends. Women are incorporating oils, deep conditioning treatments, and gentle washing routines to ensure strong hair growth while reducing breakage. These routines support the longevity of protective hairstyles and maintain overall hair quality, reflecting a balance between aesthetics and care.
BY Jane nduta
