Kenyan media personality Kwambox has used her latest digital platform to pose a blunt question to her audience: Why is Andrew Kibe still being listened to?
Speaking on a recent episode of Run the Tape on Boxpod TV, the energetic host tackled the rise of the controversial content creator.
Kwambox, known for her long career in mainstream radio, reflected on the responsibility that comes with a microphone. She suggested that not everyone should have one. Her segment focused on the anatomy of hate and how Kibe’s brand of content has captured a specific demographic.
From Radio to the “Manosphere”
Kwambox notes that before 2018, Andrew Kibe was not a household name for many. His rise began at NRG Radio, where he worked alongside Kamene Goro. Kiss FM, a major commercial station in Nairobi, later headhunted the duo.
“Before 2021 Kbe was just an ordinary guy looking for likes shares looking for relevance online.”
Following his departure from Kiss FM, Kibe established Rogue Radio. This transition coincided with the global “Manosphere” movement, famously led by figures like Andrew Tate. Kwambox noted that Kibe tapped into this “low-hanging fruit” to find a new lease of life.
Validation for the “Undervalued”
According to Kwambox, Kibe’s success is built on an ecosystem of young men. These listeners, primarily from Generation Z and Generation Alpha, are often looking for a father figure or validation.
She described his content as “red pill” material designed for those who feel underappreciated in modern society. However, she questioned the sincerity of the creator’s motives.
“He doesn’t care whether they like him he doesn’t care him he’s there just to say what he needs to say to get the likes.”
The Selective Outrage of the Public
The discussion turned to recent backlash against Kibe after he targeted musician Stevo Simple Boy with profanity and hate. While the public reacted with anger to these specific insults, Kwambox pointed out a perceived hypocrisy in the audience’s response.
She reminded viewers that Kibe has long provoked women, single mothers, and other media figures without the same level of public angst.
“Why does it only matter when Steve simple boy, has been insulted when he insulted me and provoked nobody, but nobody said anything?”
The Business of “Likes”
Kwambox argued that Kibe’s actions are driven by a desire for digital engagement rather than a genuine belief. She suggested that both the creator and certain segments of the media are whoring for likes.
The episode of Run the Tape forms part of Kwambox’s wider effort to grow her independent channel. Boxpod TV is currently on a journey to reach 100,000 subscribers on YouTube.
