Content creator Mtu Necessary has urged Kenyans to celebrate and support artists while they are still alive, saying genuine appreciation should not begin only after a musician has passed away.
His message came in the wake of the death of veteran Luo musician Tony Ndiema, who died on June 30 while undergoing treatment following a short illness.
Following news of his death, social media was flooded with tributes from fellow musicians, fans and public figures, many praising his contribution to Luo music and sharing memories of his career.
Against that backdrop, Mtu Necessary posted a video on his Instagram account questioning why many artists receive overwhelming public appreciation only after they have died instead of while they are still building their careers and can benefit from that support.
“Support them before it’s too late”
Speaking directly to his followers, Mtu Necessary said the same energy people use to flood timelines with emotional tributes should be directed towards celebrating artists while they are still alive.
“Stop supporting artists in death. The same energy you use to flood timelines with tributes after they’re gone should be the same energy you use to celebrate them while they’re still alive to receive the love, the support, and the flowers.”
He said his remarks were not meant to offend anyone but to encourage people to reflect on how they support the creatives whose work they enjoy.
If someone had never shared an artist’s music, streamed their songs, bought a concert ticket, or publicly appreciated their work while the artist was alive, it was worth asking why they suddenly became vocal once the artist had passed away.
Artists need audiences, not condolences.
The content creator argued that musicians benefit far more from loyal supporters than from emotional messages posted after their deaths.
“Artists don’t need viral condolences nearly as much as they need loyal audiences.”
His comments touched on the reality faced by many musicians, particularly independent and regional artists, whose livelihoods depend largely on music streams, live performances, ticket sales, brand partnerships and direct support from fans. Consistent engagement throughout an artist’s career can provide financial stability and help sustain their work long before they become the subject of public tributes.
“Give people their flowers”
Mtu Necessary encouraged fans to make supporting artists part of their everyday habits rather than something reserved for moments of loss.
“Give people their flowers while they can still smell them.”
“The loudest tribute is not a post after death; it’s support during life.
