Global social media usage continues to soar, with over five billion users recorded in 2024, according to Statista.
The number is projected to surpass six billion by 2028, highlighting how deeply embedded these platforms are in daily life.
From just 2.73 billion users in 2017, the figure has more than doubled, reflecting the growing role of digital communication worldwide.
Social media remains one of the most popular online activities, driving interactions, business, and information sharing across all age groups.
As connectivity improves globally, these numbers are expected to keep rising, reshaping how people connect and engage online.
by WILLIAM WANYOIKE
