During my walks around the city, I discovered that many men—both married and unmarried—frequent local eateries, most commonly known as vibandas to many locals.
Curious about this trend, I decided to interview some customers and owners to understand why these joints attract such a loyal male clientele.
Steve, who runs a popular eatery in Githurai 45, shared his insights. He revealed that most of his customers are young, unmarried men, though a significant number are married.
When asked why his joint is so popular, Steve explained that affordability plays a big role. “Our food is cheaper compared to restaurants, yet the quality is the same,” he said. The convenience and affordability of these eateries make them an attractive option for many.
However, Steve also pointed out that some men overstay long after finishing their meals. For the unemployed, the eatery serves as a waiting area for casual jobs, commonly referred to as vibaruas. For married men, it’s often an escape from marital issues at home.
“Some of them just want company and a place to forget their problems,” Steve added. Others, he noted, linger around hoping to gain business insights from his success.
One regular customer, Newton, confirmed Steve’s observations. He prefers eating at the joint three times a day because it’s affordable and saves him the hassle of cooking and washing dishes.
“I’d rather buy ready-made food than cook for myself,” he admitted. Another reason he frequents the joint is its location near the road, allowing him to grab quick job opportunities whenever they arise.
Another eatery owner, Peter Githinji, who has been in the business for four years, shared similar sentiments. He noted that most of his customers are under 35 and unmarried.
However, he observed that married men often linger at the eatery to avoid conflicts at home. “They prefer staying here rather than facing issues back at their houses,” he said.
These findings raise an interesting question: Have local eateries become the new hangout spots for young and married men? If so, how can they be encouraged to spend more time at home?
It’s clear that these eateries offer more than just food; they provide comfort, companionship, and a temporary escape from life’s challenges.
by Mercy Mue
