Popular Kenyan comedian Mulamwah has publicly revealed the significant income he has generated from Facebook content monetization.
The comedian shared screenshots of his earnings, demonstrating that content creation can indeed be a lucrative venture.
Mulamwah posted an image showing earnings of $8,844.78 (approximately KES 1,142,112) for the period between 19th June and 16th July, noting a 41% increase from the previous 28 days.
He also displayed a payment notification of KES 774,021.46 from “SWIFT 1/META PLATFORMS IRELAND LIMITED”.
Facebook’s Growing Payouts
His posts, which featured screenshots of his earnings dashboard, included a caption stating, “Facebook finally paying”.
He also offered a piece of advice to fellow creators, suggesting that a strategic approach is key to success on the platform.
“Meta doing de ting. Ujanja ni kukaa mjinga tu, knowing exactly what you are doing,” Mulamwah wrote, advising creators to mind their content creation journey without being bothered by what people talk behind their backs.
Monetisation Expansion in Africa
Facebook, through its parent company Meta, officially rolled out monetization features for eligible content creators in Kenya starting on 6th August 2024.
This came after a significant push by the Kenyan government, with President William Ruto engaging directly with Meta’s leadership to facilitate the move.
Kenya was among the initial African countries to gain access to these direct earning opportunities.
It was the third country in Africa to participate in the Facebook Creator programme, following South Africa and Egypt.
Since then, Meta has expanded its monetization options across the continent. In February 2022, Meta announced that content creators could earn from Facebook Reels across 20 sub-Saharan African countries.
More recently, countries like Nigeria and Ghana also saw expanded monetization opportunities, beginning around June and July 2024.
Key features include In-Stream Ads and Facebook Ads on Reels, allowing creators to earn from their video content.
by moses sagwe
