Kenyan blogger Edgar Obare has announced plans to sell his popular gossip platform, BNN, which operates across Instagram, a website, and Telegram channels.
The decision follows a recent High Court ruling that ordered him to pay approximately KSh 6 million in damages for defamation.
The Defamation Lawsuit Outcome
The case stemmed from 2022 posts where Obare alleged an affair between model Bernice Nunah and businessman Kelvin Kaume Maingi.
Bernice Nunah, a prominent lifestyle influencer known for her work in fashion, travel, and luxury content, gained wider recognition as the second runner-up in the Miss World Kenya pageant (2019–2021 cycle).
A Nairobi court found the content false and damaging, awarding each plaintiff compensation, plus aggravated damages, interest, and costs.
Obare was also directed to issue a public apology and remove the offending material, with a permanent injunction against future similar posts.
Entertainers Express Interest in Acquisition
Following Obare’s sale announcement on December 15, 2025, several entertainers expressed interest in acquiring the platform.
Comedian and producer Eddie Butita, who runs the media company SPM Africa (parent to SPM Buzz and SPM Africa Studios), posted a formal bid:
“SPM Africa (parent company to SPM Buzz and SPM Africa Studios) board approves a resolution authorising management to place an offer to acquire BNN, following the platform’s announcement that it is up for sale.”
Butita’s longtime collaborator, comedian Abel Mutua, inquired about partial ownership: “Are you open to additional investors? Interested in acquiring a 30% stake in the company. Could you please outline what would be required from my end to make that happen?”
Fellow comedian Terence Creative also showed enthusiasm, proposing a partnership: “I’m willing @eddiebutita
we can go in 50/50 am in, we can now do non-biased gossip.”
Netizens’ Reactions to the Potential Sale
Online users shared varied opinions on the developments:
bonnke_west: “Ati board approval ang’owa? I can bet butita has already bought it.”
mbuya_solo: “Nunua ufanye nayo kitu ya maana. We are way past gossip.”
tileh_pacbro: “@bernice
.nunah unazima nyota za watu huku nje.”
_dockristina: “Kununua ukose kutupea Chai kama Edgar we will unfollow ubaki na useless brand.”
maureen_dama: “Tumezoea chai motomoto pale kwa uncle,hope mtakuwa mnatupea hiyo chai pia.”
aust_eazy: “Ama yeye inabidi auze hio kampuni then it might be a wrong investment because nikama it doesn’t make as much money as people think!”
huseen_abdallah21: “Whatever they can post there they can still post apo spm… there other platforms has following based on what is currently being posted there.”
BY Geoffrey mbuthia
