Kenyan entrepreneur and socialite Huddah Monroe has sparked a surprising wave of conversation online after urging her followers—believers and skeptics alike—to pay attention to the viral testimonies emerging from the Hallelujah Challenge, a global digital prayer movement.
The influencer, known for her bold personality and outspoken takes on social issues, took a deeply spiritual turn this week, sharing a message that emphasized the power of faith, miracles, and divine intervention spreading through social media platforms.
“IF YOU DON’T BELIEVE IN GOD. At least go watch all these Hallelujah Challenge testimonies on TT [TikTok],” Huddah posted.
Her statement quickly drew attention, amplifying the visibility of the movement among audiences who might not usually engage with religious content online.
A Challenge to Non-Believers
The Hallelujah Challenge, founded by Nigerian Gospel Minister Nathaniel Bassey in 2017, is a nightly online worship session that takes place across multiple social media platforms — primarily Instagram Live, Facebook Live, and TikTok.
Every midnight (usually from 12 a.m. to 1 a.m. Nigerian time), believers from across the world log in to participate in a virtual praise session.
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The program features:
Live worship and prayer led by Bassey and guest ministers
Scripture readings and declarations of faith
Open testimonies, where participants share real-time experiences of answered prayers or miracles
What makes the challenge unique is its accessibility — anyone with an internet connection can join from anywhere in the world. Participants often post screenshots, dance clips, and personal testimonies afterward, making hashtags like #HallelujahChallenge and #HallelujahFestival trend across platforms.
The challenge, which began as a 30-day online prayer event, has since evolved into a recurring movement that attracts millions of cumulative viewers each year.
Miracles on TikTok
This latest edition of the Hallelujah Challenge has taken TikTok by storm, with participants sharing emotional and powerful testimonies of healing, financial breakthroughs, and personal transformation.
In her Instagram stories, Huddah shared a viral video from one of the testimonies — a woman joyfully celebrating in a wedding veil which had already surpassed 147,000 likes.
The imagery symbolized a “marital breakthrough,” one of the most common miracle themes shared by participants.
The trend demonstrates how faith-based content continues to thrive on social media, transforming timelines into platforms of worship and witness.
The Power of Digital Evangelism
The “Hallelujah Challenge” has been praised for revolutionizing how worship and faith are experienced in the modern era.
Its blend of live music, collective prayer, and digital testimony has turned it into an unprecedented form of digital evangelism one where social media serves as both pulpit and congregation.
By directing her massive online following to these testimonies, Huddah Monroe has become an unexpected advocate for this modern form of ministry. Her message highlights how faith narratives can transcend traditional boundaries, appealing even to audiences outside religious circles.
As the challenge continues to dominate TikTok feeds, it underscores a powerful reality: in the age of algorithms, faith still goes viral.
by judy mutinda
