Nigerian global music icon Tems has opened up about the deeper purpose of her Leading Vibes Initiative (LVI), explaining how it aims to help emerging artists overcome the same industry challenges she once faced.
In an exclusive interview with journalist Kalondu Musyimi, Tems shared that the initiative which recently expanded to Kenya is designed to give young creatives the guidance, tools, and network they need to thrive in an often unpredictable entertainment landscape.
“Honestly, I think it would help with clarity on the direction and the path they are taking,” Tems said. “I feel like a lot of people go in blind and not knowing what to expect. I think with the LVI, at least there’s some kind of preparation for what you are about to face and if you really do want to face it the things you can do and how you can prepare yourself for it.”
Addressing Challenges She Once Faced
Tems, who rose to global fame with hits like Free Mind and Essence, noted that her journey to international success came with lessons that many new artists are not prepared for from understanding contracts to managing fame and mental health.
Through LVI, she hopes to bridge that knowledge gap. The initiative focuses on mentorship, education, and access to key industry figures who can guide young talent in making informed decisions.
“Many artists are talented, but they lack direction,” she explained. “They need to know what’s ahead, and how to stay true to themselves while navigating the business side of things.”
Creating a Supportive Community
Tems described her vision of a successful LVI as one that builds a strong, interconnected community of artists and professionals who support one another.
“A successful LVI to me means a community network for artists easy access to top professionals in the industry: lawyers, label executives, instrumentalists, managers, producers to a team and a smoother path to being global,” she said.
The singer emphasised that the initiative is not just about fame, but about sustainability and empowerment, ensuring that young artists can build long-lasting careers.
From Lagos to Nairobi: Expanding the Movement
The LVI Initiative was first launched in Lagos, Nigeria, where it provided mentorship programs, workshops, and creative labs for emerging female artists.
Its success inspired Tems to expand to Kenya and the wider East African region, where she believes untapped potential awaits global recognition.
In Kenya, the program will focus on identifying young women with musical and artistic talent, connecting them to industry mentors, and providing access to resources that help them refine their craft.
Shaping the Future of African Music
Tems’ efforts come at a time when African music is rapidly gaining international recognition, yet many of its rising stars still struggle to navigate the complexities of the global industry.
By offering structure, mentorship, and access, LVI represents a new model of empowerment one that balances artistry with professionalism and community.
Her vision reflects not just hope but strategy a framework where the next generation of African creatives can succeed with preparation, support, and purpose.
by judy mutinda
