Content creator Mulamwah has earned a significant amount of money from Facebook despite not being active on the platform.
The comedian and online personality shared a screenshot of his bank statement. The statement showed a deposit of over half a million Kenyan shillings.
The transfer came from “META PLATFORMS IRELAND LIMITED”. This is the parent company of Facebook, WhatsApp, and Instagram.
‘Half a Millie’ for Not Posting
Mulamwah’s post revealed a surprise. He said he had not been posting much, but still made “half a millie from FB last month”.
He hinted that he would share a story about his strategy and a “game theory” on how he did it.
“I wasn’t posting much, but still, I made half a million from Facebook last month. One day, I will tell you a story about strategy and game theory. Ujanja ni kukaa tu fala,” he posted via his Instagram story.
The comedian is known for his business-savvy approach. In another post, he shared a quote about making money and disappearing.
“Young king/queen, the rule is simple: make cash … disappear.”
He also added the line: “After getting enough fruit, leave the forest before it’s dark”.
The Power of Residual Income
In July, the comedian also shared the lucrative amount he earned from his Facebook page, following a series of posts in the wake of his messy breakup with ex-partner, Ruth K.
Mulamwah posted an image showing earnings of $8,844.78 (approximately KES 1,142,112) for the period between 19th June and 16th July, noting a 41% increase from the previous 28 days.
He also displayed a payment notification of KES 774,021.46 from “SWIFT 1/META PLATFORMS IRELAND LIMITED”.
Monetisation Expansion in Africa
Facebook, through its parent company Meta, officially rolled out monetization features for eligible content creators in Kenya starting on 6th August 2024.
This came after a significant push by the Kenyan government, with President William Ruto engaging directly with Meta’s leadership to facilitate the move.
Kenya was among the initial African countries to gain access to these direct earning opportunities.
It was the third country in Africa to participate in the Facebook Creator programme, following South Africa and Egypt.
Since then, Meta has expanded its monetization options across the continent. In February 2022, Meta announced that content creators could earn from Facebook Reels across 20 sub-Saharan African countries.
More recently, countries such as Nigeria and Ghana have also seen expanded monetization opportunities, beginning around June and July 2024.
Key features include In-Stream Ads and Facebook Ads on Reels, allowing creators to earn from their video content.
by moses sagwe
