Safaricom customers can now subscribe to data bundles and pay based on the time of use rather than quantity (MB/GB). Safaricom CEO Peter Ndegwa speaking at a past event. The leading telecommunications firm launched the promotion dubbed Data B-Live in July 2025. What are B-Live bundles and how to access? Safaricom said B-Live bundles allow subscribers to browse and enjoy a worry-free experience when accessing the offers.
The promotion gives users the option of paying for minutes or hours they are connected to the network. In an exclusive response to TUKO.co.ke, the telco said the promotion is available for all Safaricom prepay and post-pay data customers. “We have time-based bundles. Data B-Live bundles are available on *544#, *444#, under Ofa Ya Mtaa. The promotion period is as from the July 16, 2025 to 2359hrs on October 13, 2025,” said Safaricom. How long are B-Live bundles The bundles come in a range of one hour to six hours. For one hour, users pay KSh 20, KSh 30 (1.5 hours), KSh 50(3 hours), KSh 60 (2 hours), KSh 75 (4.5 hours) and KSh 150 (6 hours). Safaricom B-Live bundles. Photo: Screengrab from Safaricom bundle USSD code. The telco said customers can purchase the bundles throughout the day, worry-free. However, the B-Live bundles cannot be shared or transferred or bought for other users.
By Wycliffe Musalia
