Tourism Cabinet Secretary Rebecca Miano announced the accolade, describing it as a historic milestone that cements Kenya’s global standing as a leading conservation and nature-based tourism destination.
“This recognition is a historic milestone for Kenya’s tourism and conservation sector and a moment of immense pride for our nation,” Miano said in a statement on her X account on Wednesday.
“It reaffirms what we have always known: the Maasai Mara is truly a natural wonder of the world.”
The World Book of Records listing honours the annual migration of more than 1.5 million wildebeests, zebras and antelopes across the Serengeti-Mara ecosystem.
The Great Migration, one of the planet’s most awe-inspiring natural events, draws thousands of visitors each year and plays a major role in maintaining ecological balance in the region.
Miano credited the recognition to the leadership of President William Ruto, whom she praised as Tourism Ambassador 001 and commended Narok County and local communities for their stewardship in protecting the integrity of the reserve.
Some of the wildebeests in Masaai Mara National Reserve/REBECCA MIANO/X“I also commend the Narok County Government and the local communities whose dedication has preserved this globally treasured landscape.”
Miano also thanked international tourists and conservationists, saying their continued interest in the Maasai Mara supports efforts to protect its fragile ecosystem.
“Your love for this iconic reserve continues to inspire us to protect and promote its unparalleled beauty,” she said.
The Tourism CS noted that the recognition aligns with Kenya’s broader agenda of promoting sustainable, conservation-led tourism, especially at a time when global travellers are seeking authentic and nature-based experiences.
“This is not just a win for Kenya, it is a win for the planet,” Miano said.
“As a Ministry, we remain steadfast in our mission to collaborate with partners to promote, protect and invest in our natural heritage.”
The recognition comes as Kenya intensifies efforts to attract eco-conscious travellers and boost investment in conservation and community-based tourism initiatives.
This recognition further elevates Kenya’s position as a premier sustainable tourism destination and underscores the commitment to conservation-led tourism.
by CHRISTABEL ADHIAMBO
