Equity Bank has been recognized as Kenya’s most valuable brand for the second consecutive year, with its brand value increasing by 8% to KES71.3 billion, according to a new report by Brand Finance. This achievement is underpinned by the bank’s robust net interest income, strong customer base, and high Brand Strength Index (BSI) score, reflecting sustained customer trust and engagement.
Equity Bank continues to hold a robust AAA+ rating with a BSI Score of 90.7, reflecting its strong performance across key metrics such as familiarity, reputation, consideration, and customer preference. Equity Bank remains a dominant and trusted player in the market, maintaining high levels of consumer confidence.
“This recognition is a testament to our strong financial performance, strong governance & organizational culture, our commitment to our customers and the Kenyan economy,” said Dr. James Mwangi, Managing Director and Chief Executive Officer of Equity Group Holdings Plc. “We continue to invest in providing relevant solutions in a safe and secure environment that help our customers and community expand opportunities for wealth creation while giving them dignity through social impact interventions.”
According to Walter Serem, Regional Manager at Brand Finance East Africa, 18 out of the top 25 brands recorded growth in value this year, while five new entrants made it to the ranking.
“Strong brands command premium pricing, build customer loyalty, generate employment, and attract international investment, all of which drive Kenya’s economic growth,” explained Mr Serem.
Brand Finance defines brand value as the net economic benefit a brand owner would achieve by licensing the brand in the open market, distinct from a company’s total asset value. Brand strength is measured by a brand’s performance on intangible metrics relative to its competitors, rated out of 100. Brand Finance conducts annual brand audits across 41 countries, surveying over 175,000 respondents, and publishes reports ranking brands across all sectors. Their methodology employs a “Royalty Relief” approach, estimating the theoretical cost a company would pay to license its brand if it didn’t own it. This involves calculating a Brand Strength Index (BSI) based on factors like emotional connection, financial performance, and sustainability
By Michael Majanga
