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Postbank targets students with financial literacy programme

 

Postbank Kenya has rolled out a month-long financial literacy programme custom-made for university students.

This is in a bid to entrench a savings culture among the Kenyan youth.

The programme’s inaugural forum was held on Friday at the KCA University, Nairobi.

Tailored to equip the youth with vital financial skills and knowledge and raise awareness of the importance of financial wellness, the programme will place a strong emphasis on the significance of savings, management said.

This will help improve national savings in the future and spur economic growth.

Speaking at the inaugural forum Postbank marketing manager Benson Wanyoike said the institution is committed to empowering the youth financially, through fostering partnerships with institutions of higher learning.

“Postbank’s dedication to financial inclusion and cultivating a culture of responsible financial behavior stems from our mandate as the country’s only savings Bank, and our community outreach agenda which has a key focus on inculcating financial literacy,” he said.

He noted that financial literacy empowers young individuals to take control of their finances, make sound financial decisions and plan for their future.

"By instilling a culture of financial literacy, we are laying the foundation for a generation that is financially resilient and capable of achieving their goals,"Wanyoike said.

By providing comprehensive financial education and encouraging the habit of saving, Postbank will equip the youth with the tools to navigate the complexities of the financial world and achieve their financial goals, he added.                                                      

Working hand in hand with schools and universities, Postbank aims to provide students with a practical understanding of personal finance, complementing their academic studies with real-world financial skills.

The programme will be scaled to Zetech and USIU universities in the coming weeks and later to regional universities across the country. 

The Kenya Post Office Savings Bank (Postbank) was established in 1978 under the Kenya Post Office Savings Bank Act Cap 493B.

It is primarily engaged in the mobilisation of savings.

The bank is wholly owned by the Kenyan government and is regulated by the National Treasury.   BY THE STAR   

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