Almost 1m Kenyans use pirated channels to watch Joshua v Ruiz fight

By WALTER MENYA
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Nearly a million Kenyans watched the much-anticipated boxing match between Britain’s Anthony Joshua and Mexican Andy Ruiz Jr through unauthorised channels, a BBC report based on an analysis by a global anti-piracy firm, Muso, says.

An estimated 998,027 Kenyans used unofficial channels to watch the fight, making the country second after Nigeria on the list of unlicensed viewers.

Muso found that there were more than 13 million people worldwide who watched the match through the said channels.

Nigeria, where Joshua's parents come from, topped the list 2.35 million people unlicensed viewers.

Third on the list was UK with 921,994 viewers.

"The Joshua v Ruiz fight has been the largest unauthorised audience that we have ever tracked across boxing and it is staggering to see that 93 percent of the audience watched via YouTube. The official pay-per-view audience figures have yet to be published, but this is a massive audience that's being ignored," BBC quoted Muso's chief executive and co-founder, Andy Chatterley.