Proud moment for Kenya opens up challenges and opportunities

Today, one of Kenya’s most important national assets is expected to demonstrate its true value. The inaugural direct flight by Kenya Airways (KQ) from Nairobi to New York City will happen. Boarding passes shall show, for the first time ever, a direct NBO-JFK flight.
If this happened in the old days, we would have called it the “green to red” flight — from “(Green) city in the sun” to the “Big (Red) Apple”. That is what nature does; what our climate change agenda must fix. Now it’s the “super-red eye” sojourn. But that is fine.
LONGEST FLIGHT
The understanding is that this is a 15-hour flight forward (NBO-JFK) and a 14-hour flight in reverse (JFK-NBO). Give or take four hours, this is the 25th longest commercial flight in the world.
In local time-speak, it means late night departure from Nairobi for next day early-morning arrival in New York. On return, noon departure from New York for next day, mid-morning arrival in Nairobi. Operationally, KQ promises that these will be daily flights. Marketing-wise, Brand Kenya must up its game from recent Twitter posts on “breakfast in Nairobi, and dinner in New York”, and think in reverse.
This could be our Kenyan “wake up” moment in four ways.
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