Social media continues to play a central role in how Kenyans connect, consume information, and conduct business, with each platform carving out a unique space in daily life.
Facebook remains a versatile platform, widely used for different social and interactive activities across diverse age groups.
WhatsApp, on the other hand, has become indispensable for communication and business-customer interaction, offering a quick and reliable way to exchange messages and services.
TikTok is particularly popular among youth aged 15–34, thriving on trending content and short, entertaining videos.
YouTube stands out as the go-to platform for long-form video content, catering to audiences interested in tutorials, music, entertainment, and educational materials.
Instagram continues to attract young users and influencers, with a strong emphasis on lifestyle, fashion, beauty, and visual storytelling.
X (formerly Twitter) has retained its role as a hub for news, real-time updates, and professional conversations, making it key for fast-moving discussions.
Meanwhile, LinkedIn dominates the professional space, supporting networking, recruitment, and business-to-business engagement while shaping thought leadership.
by Hillary Bett
