At least 40 young people in Narok have earned a combined Sh1.2 million after completing a digital freelancing training program run by Pawatech Solutions Limited.
The eight-week program, supported by Compassion International Kenya, trained needy youth in digital marketing, graphic design and virtual assistance.
Within five months of graduation, about 80 percent of the participants were actively earning online, offering a new source of income in a region facing high youth unemployment.
One of the beneficiaries is 17-year-old Phylis Waithera Kinyanjui, who joined the program while still in school.
She chose digital marketing and became the top earner in her group, making more than Sh200,000 within a few months. She is now able to pay her university fees.
Veronicah Wanjira, trained in graphic design said the income she earns online has helped her become financially independent.
“I get my own clean money. I can tell other youths they will never regret investing in digital skills,” Veronica said.
Pawatech founder Rufinas Ngasi said the results show the potential of digital work for unemployed youth.
“There is a huge opportunity in the digital space that many young people are yet to access,” he said.
Ngasi said program focuses on practical skills that can be quickly monetized in the global gig economy. In addition to technical training, participants are taught financial literacy, client communication and work ethics.
Beatrice Ruiru from Compassion International Kenya said the aim is to create sustainable livelihoods, not just short-term jobs. “We want these young people to become resilient professionals,” she said.
Data from the program shows an 88 percent completion rate and an average household income increase of 300 percent among participants. The earnings were verified through surveys and payment records.
Kenya’s youth unemployment rate remains high, estimated at over 67 percent. While the country is seen as a regional technology hub, many young people lack access to skills, equipment and reliable internet.
To ensure sustainability, Ngasi said Pawatech plans to expand the program by using a portion of graduates’ earnings to support future trainees.
The organization he noted is also working on a model that can be replicated by vocational institutions and NGOs across East Africa.
Organizers say the Narok project demonstrates how targeted digital skills training can help young people earn a living and support their families, while contributing to the local economy.
by STEPHEN ASTARIKO
